Tower-Summer 2019

SUMMER 2019 | TOWER 21 Puig and Popova are also the co-authors of “The Smartist Guide: Essential Art Career Tips for Emerging Artists.” Available on Amazon, thousands of the five-star rated book have already sold. Create! Magazine is available online, through mail subscription, and in various shops across the U.S. and Europe. “Find your niche. Katya and I honed in on the emerging artist group, but there are definitely tons of communities where you can work and feel supported.” – ALICIA PUIG ’12 “I realized that helping artists show their work by handling the business and administrative side of things is my passion,” she said. Today, Puig serves as the director of business administration, working to position the magazine in stores and art fairs around the world. It’s a job that’s increasingly easier as readers discover the magazine’s array of vibrant work from new and mid career artists, honest career advice, and smart interviews with leading figures in contemporary art. “Our readers are mostly female artists in their late 20s to mid 30s,” said Popova. “Oftentimes, there’s a gap between graduation and becoming a successful artist. The magazine taps into that period when people are trying to find places to publish and exhibit their work, need advice, a candid critique, or a community. They are people who have been inspired to take control of their own art careers, love beautiful things, and want to learn more.” Like Popova and Puig. Two alumnae who know how to run the show.