Innovision Spring 2020

8 | INNOVISION MAGAZINE FEATURED SPEAKER: SCOTT HARTMAN AUDIT MANAGING DIRECTOR On February 13, 2020, the College of Business and KU Accounting Club hosted the first COB Featured Speaker event of the spring semester. Scott Hartman is the Audit Managing Director at EY. Mr. Hartman spoke to students about corporate vs. public accounting, the different services in public accounting, as well as different skillsets and mindsets to help set students up for success. L to R: Scott Hartman, Philip Houseknecht, Prof. David Wagaman EVENTS READING ROYALS PRESENTATION On Sunday, November 24, 2019, KU Sport Management students Adam Kline, Cole Single, Logan Kemp, Mark Harron and Nathan Woods were invited to the Santander Arena to present their marketing ideas to the Reading Royals’ staff including the General Manager and marketing directors. The KU Sport Business Institute members were also in attendance. The five students shared their theme night and promotional ideas with the Reading Royals staff. Their ideas centered around creative ideas to bond and re-bond the Reading Royals’ existing and potential fanbase using Snapchat and other smartphone apps. By conducting a competitive analysis, they were able to create solid and realistic pricing strategies. The students also presented how the Royals could communicate with their fans through social media platforms to help them achieve success with their social media marketing. Plausible tactics include: publishing appealing content on their social media profiles, listening to and engaging with their followers, analyzing their results and running social media campaigns. Top: KU Sport Management students with Reading Royals staff and KU Sport Business Institute members Bottom: KU Sport Management students discussing their ideas for a theme night to the Reading Royals staff