Innovision Spring 2019

28 | INNOVISION MAGAZINE SABBATICAL What did you study/research while on sabbatical? I wrote a book titled “Intermediate Accounting I: Outlines, Summaries and Illustrations,” which I am using now to teach ACC 321 (Intermediate Accounting I). The book is published by Wiley. It’s actually my 11th book. Most of them are small books that I use to teach my classes. I also performed research and published two articles with colleagues at other universities. I worked with Carlos Rodriguez of Central Connecticut State University for the Journal of Applied Business and Economics and with Sean Reid and Rasoul Rezvanian, both of Ithaca College for the Journal of Accounting and Finance . I enjoy working with other professors because they are all professional people and they take their parts of the project seriously and complete them on time. Both writing processes are elaborate and have a lot of phases, but I prefer research papers. Did you travel during this time? I traveled to Chicago and worked on another research project titled, “Factors Associatedwith Student Performance inCost Accounting II: An Empirical Study at a US Public University,” with Professor Muyng-Ho Yoon of Northeastern Illinois University. The paper has already been submitted for publication and we are waiting for feedback. What was your favorite thing about your sabbatical? Least favorite part? My favorite thing about my sabbatical is that it afforded me the time and opportunity to write one book and complete three research papers. My least favorite part is that I missed teaching because I really love teaching and helping my students. DR. MOSTAFA MAKSY What did you study/research on sabbatical? I did research on the role of virtual sport experiences in consumer learning. As a visiting scholar at German Sport University Cologne, I conducted research projects including eye tracking and facial expression analysis to examine sponsorship effectiveness during the 2018 World Cup. At the University of Akron in Ohio, I finished a project titled, “An Eye Movement Analysis of Sport Team Facebook Usability: A Comparison of Computer, Smartphone and Tablet as Presentation Modes.” The purpose was to analyze patterns of visual attention on a sports team’s social media and to see if these patterns were different across platforms. Did you travel during this time? For two weeks, my sons and I had a chance to travel to several European countries including Germany, Switzerland, France, Belgium, Netherlands, Czech Republic and Austria. In a short time, we visited too many places to remember. What do you plan to do with this new information? As a scholar, a semester sabbatical leave provided time to further my study and mastery of new media effectiveness. The research projects only enhanced my theoretical and empirical expertise in the fields of new media communication, but also helped develop my reputation in national and international scholarship. In addition, the research projects provided the opportunity to augment my knowledge and credibility as an educator of sports management. My research experiences will also enable me to advise students more effectively. DR. YONGJAE KIM