Innovision Spring 2019

20 | INNOVISION MAGAZINE SBDC HOWSBDC TAKES ON SOCIAL MEDIA During ELC week, the SBDC’s digital and social media team presented an audience with a project they titled, “Discovering What Works in Social Media.” The team included Autumn Crouse, Destiny Fisher, Carly Simon and AndrewMoyer. They wanted to help their audience determine if their small business was relevant in our social media driven world. They emphasized how social media gives small businesses the social outreach, networking and brand awareness opportunities that enable businesses to thrive. To begin the presentation, they provided statistics for six different social media platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn.) This helped the small business owners understand what channels their consumers were most likely using and how each platform worked. The next section of the presentation was built around the SBDC’s 5-D Digital Marketing Media Model: Discovery, Develop, Design, Deploy and Data. During this time, the team walked the audience through the process of building a presence on social media. They gave advice to owners about staying relevant such as, when, where and how frequent to post. Representative Destiny Fisher said, “Never focus on what they don’t like. Take what they do like and make it better.” Following the event, teammembers touched upon resources and tools that small business owners could use and answered questions. They collected market research reports from owners to stay connected. Dr. Ernie Post discussed the first steps in starting a business during ELC Week. During the transition of being the new lead office, Kutztown’s SBDC has gained more responsibilities, but they haven’t lost sight of what’s most important: helping small business owners elevate their businesses. In today’s society, digital and social media has made a big impact on the success of businesses. For the past couple of years, the SBDC has given a survey to their clients to see what areas the business owners felt they needed the most assistance with. This year, most clients chose market research and how to obtain customers through digital and social media. KUSBDC has made it one of their goals to help businesses understand the functions and value of social media platforms when it comes to branding, networking and relevancy. KUSBDC’s Digital and Social Media team help business owners learn about internet etiquette, how to market on social media and how to make posts engaging for audiences. For more information visit their website: www.kutztown.edu/about-ku/administrative- offices/wwww Connect with KUSBDC on social media