Innovision Fall 2018

8 | INNOVISION MAGAZINE COFFEE WITH THE DEAN Faculty members met with Dr. Anne Carroll, Dean of the College of Business. The goal of this meeting was to ensure that everyone was up to date with what was going on in the College of Business and what their focus needed to be moving forward. Left to Right: Dr. Greg Kaufinger, Dr. Saehwa Hong, Dr. Necati Tekatli, Dr. Anne Carroll, Dr. CJ Rhoads, Dr. Dina Hayduk, Dr. Gary Chao OPEN HOUSE At the College of Business Open House, 90 prospective students had the opportunity to learn about different programs, interact with our student panels and take a tour of our beautiful campus. Left to Right: Dr Eun Kang, Dr. Jonathan Kramer, Dr. Necati Tekatli, Dr. Muratcan Erkul, Dr. Greg Kaufinger EVENTS DBAWORKSHOP Dr. Feisal Murshed presented his research titled “Brand experience and brand attitude: examining a credibility-based mechanism” to fellow faculty members. When asked about his research, Dr. Murshed said, “This study suggests a new perspective of how experiential marketing underpins a brand’s influence on certain aspects of consumer behavior…According to a perspective developed in this research, strengthening brand credibility should be at the heart of firm’s brand-building endeavours.” Left to Right: Dr. Saehwa Hong, Dr. Shiyaamsunder Thiruvadi, Dr. Keshav Gupta, Dr. Greg Kaufinger, Dr. CJ Rhoads, Dr. Victor Massad, Dr. Feisal Murshed, Dr. Muratcan Erkul, Dr. Eun Kang, Dr. Anne Carroll, Dr. Paige Brookins, Dr. Emma Hao