YOUNG ENTREPRENEURSHIP PANEL SPRING 2024 | 27 Entrepreneurship 2024 week kicked off with the Young Entrepreneurs panel, which featured KU students who own their own businesses. The panelists included Valerie Denee, Addy Ober, Maddie Leigh, and Johan Tejada. WHY START A BUSINESSES? Each of the entrepreneurs began their business for different reasons. Maddie Leigh started her YouTube channel in 2020 and began making TikTok’s in 2021. Over time, she made several viral videos. “That was the point where I realized maybe this could be something more.” Johan Tejada loves working with his hands and making things. “I like providing a service and being able to put my creations to use.” “My business started as a hobby,” said Valerie. “It wasn’t until I saw the value this provided for children, families, and educators, that I knew this was something.” Growing up, Addy was surrounded by entrepreneurship because her parents are small business owners. “My business is my creative outlet, and it’s been so rewarding to do this beside my family.” THE POWER OF NETWORKING The panelists had numerous tips and advice for networking and finding support in their industries. Addy Ober found the value of community over competition through her business. “My industry is community driven. I share other businesses through giveaways, and in return they share mine.” “Going to KU has been key,” said Johan. “My peers will enter the same industry I am going into, so I already have a network through school to expand my knowledge.” Maddie has harnessed the power of networking through collaborating with other content creators to make videos together. “I love to hear from followers and other creators. The community we have made is amazing.” “The MBA program has been invaluable to me and my business in terms of networking,” said Valerie. “Learning how to network properly is some of the best advice I can give.” Valerie Deneen A MBA student who owns Inner Child Fun, dedicated to providing parents and educators with activities. Addy Ober A psychology major who owns Urban Burn & Wick, a candle and jewelry company. Maddie Leigh A communication design student. She is the owner of Maddie Leigh ASMR, where she creates content for her 230k+ followers. Johan Tejada An animated arts major, is a 3D environmental artist who owns a business creating props and 3D art for clients.
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