SPORT BUSINESS INSTITUTE Since 2011, the KU Sport Business Institute (SBI) has offered business development, marketing research, and consulting services for clients while providing undergraduate students the opportunity to develop experience in the industry. When building renovations were completed, the KUSBI moved back to its home in de Francesco and continues to work on cutting-edge research. Myah Davies, marketing and management doublemajor, is a Biometric Lab Manager for the SBI. She oversees the lab through scheduling, conducting research, and teaches other students how to use biometric technology. She recently assisted with research that studied the effects of virtual reality on the tourism industry by analyzing travel intention, destination image, and attitude of different viewing materials. “Working for the KUSBI has opened my eyes to the world of research beyond the classroom. I have used critical thinking skills to create ideas for our research, protocols, and key assumptions. I am thankful to the Sport Management department, especially Dr. Yongjae Kim and Dr. Soojin Kim, for this opportunity.” SPRING 2024 | 25
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