Corey Crapella Harnessing AI to unlock leadership potential and drive meaningful growth—where technology meets human connection Amresse Farrow Innovator in AI-driven marketing & founder of Logical Leap, revolutionizing how businesses scale with tech-powered strategies Doug Mancini President of Liquid, a digital innovator with 25+ years of experience, passionate music enthusiast, and devoted family man AI ENTREPRENEURSHIP PANEL On April 21, Entrepreneurship Week kicked off with an engaging panel discussion about AI and the future of entrepreneurship. The panelists included Doug Mancini, Amresse Farrow, and Corey Crapella. INTEGRATING AI INTO THEIR BUSINESSES As the president of Liquid, a digital marketing agency, Doug believes the creative marketing industry is expected to use AI in their services. “It’s not going anywhere, so we’ve got to embrace it.” Amresse, the co-founder of Logical Leap, a design and marketing company, is very optimistic about how AI has transformed her business. “We are able to get results to clients faster through AI tools.” Corey, the president and founder of Core Coaching and Consulting, is enthusiastic about how AI has optimized his business. “AI gives us the time to do what we love. Instead of doing administrative work, let AI do that so we can spend more time doing what brings us joy.” ADVICE ON AI While all the panelists have successfully integrated AI into their business models, they also have words of advice when using this technology. Corey was cautious about how AI will continue to evolve. “We need councils or committees in our workplaces to advise our AI use. It’s not a trend, and while AI is here to stay, we should have safeguards in place.” Doug echoed this advice and offered his perspective on AI bias. “We need to continue to critically think about the information AI gives us, because it can be wrong.” Amresse offered advice to the emerging workforce, saying, “People who use AI will begin to replace the jobs of those who don’t use AI. Stay involved in AI and continue to learn about it because our future jobs may depend on it.” SPRING 2025 | 27
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