Through her Honors Capstone project, Olivia has worked closely with Dr. Murshed, her faculty advisor, on a research project focused on subliminal marketing and direct advertising. She is researching how effective these two techniques are in increasing sales and brand loyalty. In addition, Dr. Vogel has been instrumental in guiding her. CAMPUS TOUR GUIDE In addition to her club leadership, Olivia is also a campus tour guide, focusing on prospective business students. Through this role, she shares her passion for KU and its business program with future students. “I genuinely love Kutztown and the COB. I get to tell prospective students how KU has shaped my life.” CAREER ASPIRATIONS Looking ahead, Olivia is excited about a role in data analytics or management. “My classes have opened my eyes to many different careers, so I’m prepared for anything.” As she continues her senior year, Olivia is thankful for all the connections and memories at KU. “I love the community here, from the campus events to meeting new people. Everyone knows everyone, and it’s a friendly environment to grow in.” When Olivia came to KU, she began her academic journey as a marketing major. She quickly discovered her passion for leadership, which led her to pursue a double major with management and marketing. Since then, she has defined her time at KU with leadership opportunities as the Honors Club president and a campus tour guide. “I get to make a difference, every day, and help our student community.” HONORS PROGRAM As president of the KU Honors Club, Olivia has honed her leadership skills by coordinating committee efforts and overseeing the club’s operations. When the position was available for the academic year, she knew she would regret not running. “I never thought I’d be president. It’s helped me build connections and relationships that will last well beyond KU.” Olivia’s service also extends to the Honors Peer Mentor program, where she volunteers with the Honors program orientation to help incoming students get acclimated to campus. She meets with her mentees throughout their first semester to check in on them and answer any questions they may have. “It’s rewarding to help these incoming students; they know they have someone in their corner, and I’m supporting them every step of the way. I get to give back to the Honors program, which already has given me so much.” OLIVIA COX 10 | INNOVISION MAGAZINE
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