ISIAH FERNANDEZ Isiah Fernandez has made the most of his time at KU. As a first-generation student, he appreciates the different opportunities he has been given and tries to give back any chance he gets. “I’m not one to shy away from a challenge or opportunity. I never limit myself, and I try to instill that belief into others.” RESEARCH WITH THE SPORT BUSINESS INSTITUTE Isiah is involved in a research project through the Sport Business Institute (SBI) that examines consumer behavior in virtual reality. He attributes his project involvement to Dr. Yongjae Kim, who provided him with the opportunity to join the research team. Using new technology like a brain and neuron tracker, the team is examining consumer behavior in virtual reality. “Working with the SBI has expanded my understanding of the brain and how technology impacts our choices.” The team is preparing their findings for a paper and hopes to present them at a worldwide conference in Spring 2025. STUDENT CLUB INVOLVEMENT Isiah is an active member of the Achievement, Initiative, for Male Success (AIMS) organization, which serves to create a space for young men to meet and discuss challenges, all while inspiring each other. He credits AIMS with transforming his college experience. “AIMS gives me the opportunity to uplift others in ways I was uplifted.” He appreciates the mentorship of Bilal Salaam, who has played a key role in building his confidence. “He saw something in me that I didn’t see in myself at the time. He instilled confidence in me that I’ve been able to pass along to others.” Isiah is also involved with the Black Student Union (BSU), which has provided him a safe and welcoming space. “The BSU has influenced me to be the best version of myself.” KU AND BEYOND Isiah enjoys classes like Facility Management with Dr. Duane Crider and Sport Finance with Dr. Norman Sigmond. He values Dr. Sigmond’s lecturebased teaching style. “He is an engaging professor and has helped me understand so much.” As he looks beyond KU, Isiah is considering graduate school. He has always dreamt of becoming an entrepreneur and hopes to start a nonprofit in the future. Wherever he lands, Isiah is confident that he’ll make a positive change and create something that helps everyone. “When your mindset is in the right place, it is possible to get anything done.” FALL 2024 | 23
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