Since her last InnoVision feature, this KU College of Business alum has charted an impressive course at NFI. Now Senior Finance Manager for the asset-based transportation division, she oversees a 13-person billing team and supports strategic initiatives—all while based in Royersford, PA and working out of NFI’s Camden, NJ office. She joined NFI in 2018 as an Operations Support trainee and steadily advanced— launching a training program for new hires and later transitioning into finance leadership. “I didn’t know everything, but I trusted I could figure it out—and I did,” she says. Her KU experience laid the groundwork. “Courses exposed me to different areas of business, and networking taught me how to build real connections—one of which led to my first job.” Advanced Business Systems, in particular, gave her tools she still uses every day. Among her proudest accomplishments: leading two successful acquisition transitions, helping launch the first-ever Women in Trucking chapter, and growing into a confident, strategic leader. Her advice to students? “Connections open doors, but following up keeps them open. And no matter your field, learn to manage people and tough situations—it’ll set you apart.” She credits Dr. Feisal Murshed’s “of course you can do it” mindset for shaping her approach. “Now I come back each semester to speak to his students—it’s a fullcircle moment.” From trainee to finance leader, her story is a powerful reminder that growth often starts with saying yes—even before you feel fully ready. Alison Geist ‘17 Leading with Confidence: KU Alum Thrives in Transportation Finance 14
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