MILSTONES Dr. Brad Congelio published “Temporal Evolution and Sectoral Variation of Bassmaster Elite Series Fishing Tournaments” in the Journal of Applied Spatial Analysis and Policy, Location Intelligence in Sport Tourism Economics (June 2025). Drs. Soojin Kim & Yongjae Kim published “Understanding Gen Z’s Response to CSR Messaging: How Message Clarity & Perceived Motives Drive Engagement” in the International Journal of Business in Sports (June 2025). Drs. Yongjae Kim & Soojin Kim published “Exploring the Role of Team-Related Cues on Viewer Behavior & Engagement with Corporate Social Marketing on Sport Team Twitter Pages” in the International Journal of Sports Marketing & Sponsorship (June 2025). Drs. Soojin Kim & Yongjae Kim presented “Innovating sport management education: Integrating biometric technology into sport consumer behavior curriculum” at COSMA’s NYC Sport Management Symposium in Manhattan, NY (May 2025). Dr. Michelle Vaughn secured a Category 1 Individual/Group Project Grant from the Kutztown University Professional Development Committee for the Keith Haring Fitness Event held annually at the Keith Haring Fitness Court in Kutztown, PA (May 2025). Dr. Duane Crider presented “Tai Chi for All” & “Tai Chi Mini-Class” at the National Intramural and Recreational Sports Association (NIRSA) Conference in Orlando, FL (April 2025). Drs. Yongjae Kim & Soojin Kim secured a PASSHE Grant for their research entitled, “Cultural Connections in Marketing: How Korean Celebrity Endorsements Influence Consumer Perception and Behavior in the U.S.” (April 2025) Drs. Duane Crider & William S. Bradshaw presented “Impact of Ten Steps of Critical Writing” at a Kutztown University Workshop, sponsored by the College of Business (April 2025). Drs. Soojin Kim & Yongjae Kim secured a KU Bears Grant from Kutztown University for their research entitled, “Framing CSR: The Impact of Concrete vs. Abstract CSR Messaging on Perceptions and Behavior” (April 2025). Drs. Yongjae Kim & Soojin Kim published “Exploring Consumer Cognitive and Behavioral Engagement on a Sport Team’s Twitter Pages” in the Communication & Sport Journal (March 2025).
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