KUSBI Research Lab 5 4 3PASBC Case Study Competition Three SM juniors, led by Drs. Kim devised a marketing plan for the Pennbriar Sports and Fitness Complex and placed 2nd in the Pennsylvania Sports Business Case Competition. They devised a marketing plan featuring three innovative ideas for Pennbriar Sports and Fitness Complex. (L to R) : Andrew Mann, Tyler Monahan, & Isiah Fernandez KUSBI conducted research throughout the school year using virtual reality, eye-tracking, GSR, and facial expression recognition technology. The topic of the research included comparing different tourism advertising methods through the Virtual Reality (VR) experience and traditional 2-D virtual tour videos and their effects on attitude, visit intentions, and destination image. The idea of these studies was to understand how participants' perceptions of the tourist destinations differed based on different exposures. Administering VR Research VR Research Participant Tyler Monahan, KUSBI Research Project Manager
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