OVERVIEW A well-constructed strategic enrollment management (SEM) plan is critical to student success. The SEM plan must align with the mission, vision and purpose of the university as well as the goals and objectives of the university’s strategic plan. The plan establishes clear and measurable objectives related to recruitment and retention. Best practices in SEM planning suggest that the plan focus on integration between: ❚ Enrollment processes ❚ Academic support services ❚ Student centered initiatives ❚ Market position ❚ Curriculum development/changes The Kutztown University SEM Plan is aligned with the mission, vision and purpose of the university as well as the goals and objectives of the university’s strategic plan. Additionally, the goals of this SEM plan are consistent with the Comprehensive Planning Process documents submitted to the Pennsylvania State System of Higher Education (PASSHE). Recognizing that Kutztown University will need to be nimble and adjust to internal and external factors, the SEM plan goals, strategies and tactics will need to be reviewed on a regular basis to determine if adjustments are necessary. SEM PLANNING PROCESS Strategic Enrollment Management (SEM) planning is a transparent, collaborative process involving faculty, staff and students; and informed by other key stakeholders. As Kutztown University experiences the challenges and opportunities associated with today’s enrollment demographics, it must recognize important regional and national social, economic and educational shifts and be prepared to respond with data-informed enrollment goals, strategies and tactics. SEM planning is a transparent process that is flexible and subject to outcomes analysis. The SEM Planning Process was developed based on best practices as noted by the American Association of Collegiate Registrars and Admissions Officers (AACRAO). Additionally, AACRAO Consulting provided expert guidance throughout the process. The SEM planning process has been summarized continually during the process on the following webpage: www.kutztown. edu/about-ku/administrative-offices/enrollment-management-and-student-affairs/strategic-enrollment-management-planning.html. Through observations, data review, and conversations with students, faculty and staff, the 2021-2024 Strategic Enrollment Management Plan was created. The SEM planning process was announced at the 2019 university’s convocation with the intention to conclude before the 2020-2021 academic year. The structure for the process is highlighted below.
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