Strategic Enrollment Management Plan

https://www.salliemae.com/assets/research/HAP/HowAmericaPaysforCollege2020.pdf Specifically for KU students, the narrative doesn’t change. Students took almost $57M in self-help need and non-need-based aid, and parents took over $15M in additional loans, outside of their income and savings source. https://www.kutztown.edu/Departments-Offices/G-L/InstitutionalResearch/Documents/ CDS2019-2020.pdf KU is attempting to combat this with additional focus on institutional scholarships. A new scholarship model has allowed us to award merit-based scholarships at the time of acceptance. We can also tell students their projected scholarship amount based upon GPA and test scores (if applicable). Transfer students are also eligible for merit awards through the new model. Generally, there are very few opportunities for transfer students to be considered for scholarships. That said, competing institutions have instituted similar awarding strategies, lessening the impact on yield for Kutztown. Questions for consideration: ❚ Are pricing strategies flexible and student-centered, based on its standing within its region, its program offerings, and the characteristics of its students—especially its students’ ability to pay? ❚ Is KU’s net price competitive for undergraduate in-state and out-of-state tuition and fees, as well as graduate student tuition and fees?

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