Strategic Enrollment Management Plan

Educational Attainment When examining educational attainment, we see there is a significant gap in attainment and, in turn, an opportunity to increase education level of KU’s region residents. Attainment coincides with the poverty level. On average, the income of 8% of households in the KU region is at or below poverty level, with the highest percentages in Berks, Lehigh, and Philadelphia Counties. Less then 1% of these householders attain a bachelor’s degree. Impactful to note, on average, 55% of households in poverty are female only householders. Ongoing shifts in the demographics of global populations, including migration trends and patterns, are leading to a new outlook on how higher education must serve students in the future. Increasing numbers of nontraditional students and changes in the concept of the “typical” student will continue to force institutions to consider alternative approaches to higher education (e.g., campus housing programs and models, online education). Questions for consideration: ❚ Given our demographics, how can KU better reach and better serve the Hispanic, Black and Asian communities? ❚ How do we improve our recruitment and marketing efforts to reach the population without a bachelor’s degree? ❚ How will KU address barriers to higher education for those households facing poverty? Berks Bucks Chester Lehigh Montgo mery Northam pton Phil adel phi a Schuyl kil l High school graduate or higher 86.7 93.9 93.6 89 94.4 90.9 84.7 89.3 Some college, no degree 16.5 16.4 13.4 17 14.4 16.7 16.7 15.7 Associate's degree 8.6 8.1 6.4 9.2 7.2 9.4 5.7 10.4 Bachelor's degree 16.1 24.4 31.5 18 27.9 19 17.3 11.2 Graduate or professional degree 8.8 16.9 21.5 11.9 21.4 11.3 12.4 5.4 0 10 20 30 40 50 60 70 80 90 100 Percent Educational Attainment by KU Region, 25 years and over

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