In order to maintain our enrollment, Kutztown University will need to recognize these opportunities and focus recruitment efforts on growing our Hispanic, Asian, and Black populations. When we focus on our 8-county region, we can see that the largest increase in these three populations of 15- to 19-year olds, through 2024, are projected to occur in Montgomery, Lehigh, and Berks Counties. Kutztown will need to focus on increasing enrollment with higher yield, specifically in Black, Hispanic and Asian populations. Yield for these populations has been declining over the past 5 years, not only at Kutztown, but across the PA State system.
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