ENVIRONMENTAL SCAN PURPOSE Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats that could influence future decisions. It is closely related to a S.W.O.T. analysis and should be used as part of the strategic planning process. This report will examine trends in the following areas: ❚ Demographics ❚ Cost and Affordability ❚ Competition ❚ Social Trends ❚ Workforce Kutztown University is located in the southeast region of Pennsylvania. The majority of the population of Pennsylvania resides in the southeast region. Kutztown University draws the majority of its students from an eight-county region. That region includes Berks, Bucks, Chester, Lehigh, Montgomery, Northampton, Philadelphia and Schuylkill Counties. DEMOGRAPHICS
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